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The financial performance of the most valuable brands: A global empirical investigation

URN to cite this document:
urn:nbn:de:bvb:355-epub-397916
DOI to cite this document:
10.5283/epub.39791
Dorfleitner, Gregor ; Rößle, Felix ; Lesser, Kathrin
Date of publication of this fulltext: 03 Apr 2019 07:52


Abstract

We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and French (2015), we observe that the most valuable brands outperform the market during the overall period from 2000 to June 2018 as well as during ...

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