The financial performance of the most valuable brands: A global empirical investigation

URN to cite this document:: urn:nbn:de:bvb:355-epub-397916
DOI to cite this document:: 10.5283/epub.39791

Dorfleitner, Gregor

; Rößle, Felix ; Lesser, Kathrin

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Date of publication of this fulltext: 03 Apr 2019 07:52

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Item type:	Article
Open Access Type:	Due to SHERPA/RoMEO
Journal or Publication Title:	Heliyon
Publisher:	Elsevier
Volume:	5
Number of Issue or Book Chapter:	4
Page Range:	e01433
Date:	2019
Institutions:	Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Finanzierung (Prof. Dr. Gregor Dorfleitner)
Keywords:	Business
Dewey Decimal Classification:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Yes
Item ID:	39791

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Abstract

We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and French (2015), we observe that the most valuable brands outperform the market during the overall period from 2000 to June 2018 as well as during ...