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Pricing Decisions in International Industrial Markets - The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions
Kreiter, Susanne and Helm, Roland (2018) Pricing Decisions in International Industrial Markets - The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions. Business and Management Studies 4 (3), pp. 26-43.Date of publication of this fulltext: 28 Jan 2020 12:29
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| Item type | Article | ||||
| Journal or Publication Title | Business and Management Studies | ||||
| Publisher: | Redfame Publishing | ||||
|---|---|---|---|---|---|
| Volume: | 4 | ||||
| Number of Issue or Book Chapter: | 3 | ||||
| Page Range: | pp. 26-43 | ||||
| Date | 26 July 2018 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 40053 |
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