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Ströhl, Barbara ; Ganz, Kilian ; Richter, Stephanie ; Zieglmeier, Kilian ; Hammwöhner, Rainer

An Eye-Tracking Study on Differencesin Information Transfer by Infographics

Ströhl, Barbara, Ganz, Kilian, Richter, Stephanie, Zieglmeier, Kilian und Hammwöhner, Rainer (2017) An Eye-Tracking Study on Differencesin Information Transfer by Infographics. In: Gäde, Maria, (ed.) Everything changes, everything stays the same? Understanding information spaces : proceedings of the 15th International Symposium of Information Science (ISI 2017), Berlin, Germany, 13th-15th March 2017. Schriften zur Informationswissenschaft, 70. Humboldt-Universität zu Berlin; Verlag Werner Hülsbusch, Glückstadt, S. 50-61. ISBN 978-3-86488-117-6.

Veröffentlichungsdatum dieses Volltextes: 03 Jun 2019 08:49
Buchkapitel


Zusammenfassung

Information graphics are commonly used to display information. Nevertheless, the retention of information can differ depending on the presentation of the content. A topic that is currently present to all of us in the media is the refugee influx to Europe. As it caused a lot of chaos, confusion and anxiety, the transfer of information played and still plays a crucial role, which is why we chose ...

Information graphics are commonly used to display information. Nevertheless, the retention of information can differ depending on the presentation of the content. A topic that is currently present to all of us in the media is the refugee influx to Europe. As it caused a lot of chaos, confusion and anxiety, the transfer of information played and still plays a crucial role, which is why we chose two different graphics visualizing facts and information about refugees. Our aims were to get insights into the readers’ information behavior dealing with information graphics and to find differences in information transfer. Therefore, we conducted eye-tracking experiments and analyzed the fixation time and the fixation count on both textual and non-textual elements of the infographics. After reading, the retention of information was tested using free text questions and summed up in a score that was evaluated. Results showed that the subjects had spent most of their time on textual elements for each infographic. The viewing behavior did not differ significantly between the two graphics. Despite this, we found significant differences in information transfer. This might be because one infographic had fewer subtopics. Each of these subtopics was backed up by the repetition of several textual and non-textual elements as well as additional details, which broadened the context.



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Details

DokumentenartBuchkapitel
ISBN978-3-86488-117-6
Buchtitel:Everything changes, everything stays the same? Understanding information spaces : proceedings of the 15th International Symposium of Information Science (ISI 2017), Berlin, Germany, 13th-15th March 2017
Verlag:Humboldt-Universität zu Berlin; Verlag Werner Hülsbusch
Ort der Veröffentlichung:Glückstadt
Sonstige Reihe:Schriften zur Informationswissenschaft
Band:70
Seitenbereich:S. 50-61
Datum2017
InstitutionenSprach- und Literatur- und Kulturwissenschaften > Institut für Information und Medien, Sprache und Kultur (I:IMSK) > Lehrstuhl für Informationswissenschaft (Prof. Dr. Udo Kruschwitz)
Informatik und Data Science > Fachbereich Menschzentrierte Informatik > Lehrstuhl für Informationswissenschaft (Prof. Dr. Udo Kruschwitz)
Identifikationsnummer
WertTyp
10.18452/1458DOI
Stichwörter / Keywordseye-tracking; information graphic; textual elements; pictorial elements
Dewey-Dezimal-Klassifikation000 Informatik, Informationswissenschaft, allgemeine Werke > 020 Bibliotheks- und Informationswissenschaft
StatusVeröffentlicht
BegutachtetJa, diese Version wurde begutachtet
An der Universität Regensburg entstandenJa
URN der UB Regensburgurn:nbn:de:bvb:355-epub-402500
Dokumenten-ID40250

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