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Understanding credibility judgements for web search snippets

Kattenbeck, Markus ; Elsweiler, David


Purpose It is well known that information behaviour can be biased in countless ways and that users of web search engines have difficulty in assessing the credibility of results. Yet, little is known about how search engine result page (SERP) listings are used to judge credibility and in which if any way such judgements are biased. The paper aims to discuss these issues. ...


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