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Freie Fahrt für den Werbekonsum. Ad Appreciation in Zeiten mobiler Rezeption
Article
Ottmann, Solveig (2017) Freie Fahrt für den Werbekonsum. Ad Appreciation in Zeiten mobiler Rezeption. Mitteilungen des Regensburger Verbunds für Werbeforschung - RVW 5, pp. 8-15.DOI to cite this document: 10.5283/epub.41514
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| Item type | Article |
| Journal or Publication Title | Mitteilungen des Regensburger Verbunds für Werbeforschung - RVW |
| Publisher | http://www.werbeforschung.org |
| Open Access Type | Primary Publication |
| Volume | 5 |
| Page Range | pp. 8-15 |
| Date | 2017 |
| Date of publication | 07 Feb 2020 08:32 |
| Institutions | Languages and Literatures > Institut für Information und Medien, Sprache und Kultur (I:IMSK) > Lehrstuhl für Medienwissenschaft |
| Dewey Decimal Classification | 300 Social sciences > 380 Commerce, communications, transport 700 Arts & recreation > 770 Photography & photographs |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Yes |
| URN of the UB Regensburg | urn:nbn:de:bvb:355-epub-415147 |
| Item ID | 41514 |
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