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Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
Steiner, Winfried, Belitz, C. and Lang, S. (2006) Semiparametric Stepwise Regression to Estimate Sales Promotion Effects. In: Spiliopoulou, Myra, (ed.) From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005. Studies in classification, data analysis, and knowledge organization. Springer, Berlin, pp. 590-597. ISBN 3-540-31313-3.Date of publication of this fulltext: 05 Aug 2009 13:23
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| Item type | Book section |
| ISBN | 3-540-31313-3 |
| Title of Book: | From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005 |
|---|---|
| Publisher: | Springer |
| Place of Publication: | Berlin |
| Other Series: | Studies in classification, data analysis, and knowledge organization |
| Page Range: | pp. 590-597 |
| Date | 2006 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 416 |
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