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Exploring the Role of Product Development Capability for Transforming Market-ing Intelligence into Firm Performance
Helm, Roland, Krinner, Stephanie and Endres, Herbert (2020) Exploring the Role of Product Development Capability for Transforming Market-ing Intelligence into Firm Performance. Journal of Business-to-Business Marketing.Date of publication of this fulltext: 20 Feb 2020 08:31
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| Item type | Article | ||||
| Journal or Publication Title | Journal of Business-to-Business Marketing | ||||
| Publisher: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | ||||
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| Place of Publication: | ABINGDON | ||||
| Date | 2020 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Keywords | STRATEGIC ORIENTATIONS; COMPETITIVE ADVANTAGE; SPECIAL-ISSUE; BUSINESS; EXPORT; IMPACT; IMPLEMENTATION; KNOWLEDGE; RESOURCE; SERVICE; Product development capability; marketing intelligence; market orientation; industrial markets; marketing capability | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 41652 |
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