Go to content
UR Home

Aesthetics on the web: effects on approach and avoidance behaviour

Strebe, Rita



Abstract

This paper describes an experimental investigation that tested the impact of the aesthetic impression on approach and avoidance behaviour by measuring relevant behavioural variables while interacting with websites. These variables included dwell time, number of retrieved web pages and reading time proportion. This approach extends previous research that primarily used surveys as the data ...

plus


Owner only: item control page
  1. Homepage UR

University Library

Publication Server

Contact:

Publishing: oa@ur.de
0941 943 4239

Dissertations: dissertationen@ur.de
0941 943 3904

Research data: daten@ur.de
0941 943 4239

Contact persons