Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine and Hruschka, Harald (2016) Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research 250 (2), pp. 579-589.Date of publication of this fulltext: 17 Mar 2020 11:27
Article
Alternative links to fulltext
Involved Institutions
Details
| Item type | Article | ||||
| Journal or Publication Title | European Journal of Operational Research | ||||
| Publisher: | ELSEVIER SCIENCE BV | ||||
|---|---|---|---|---|---|
| Place of Publication: | AMSTERDAM | ||||
| Volume: | 250 | ||||
| Number of Issue or Book Chapter: | 2 | ||||
| Page Range: | pp. 579-589 | ||||
| Date | 2016 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
| ||||
| Keywords | POSTERIOR DISTRIBUTIONS; BRAND CHOICE; PROBIT MODEL; CUSTOMER; ALLOCATION; SELECTION; CATALOGS; (D) OR in marketing; Specification of mailings; Mixture of Dirichlet Processes; Endogeneity; Dynamic optimization | ||||
| Dewey Decimal Classification | 600 Technology > 650 Management & auxiliary services | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 42287 |
Export bibliographical data
Owner only: item control page
Altmetric
Altmetric