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Investigating the effects of mailing variables and endogeneity on mailing decisions

Schröder, Nadine ; Hruschka, Harald



Abstract

Determining the optimal amount of mailings being sent to customers is crucial. However, this decision depends on various aspects. First, it is important to specify relevant mailing variables. By distinguishing different types of mailings and considering their sizes, we set our study apart from the majority of existing studies. To deal with unobserved heterogeneity we estimate a Mixture of ...

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