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Social commerce—state-of-the-art and future research directions

Baethge, Catherine ; Klier, Julia ; Klier, Mathias



Abstract

In recent years, social commerce evolved into an emerging phenomenon of global interest for marketers, businesses, and researchers alike. In light of this development, it is not surprising that the number of publications focusing on this phenomenon at the interplay of electronic commerce and social media has been rising substantially. The goal of this paper is to provide a structured overview of ...

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