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Baethge, Catherine ; Klier, Julia ; Klier, Mathias

Social commerce—state-of-the-art and future research directions

Baethge, Catherine, Klier, Julia and Klier, Mathias (2016) Social commerce—state-of-the-art and future research directions. Electronic Markets 26 (3), pp. 269-290.

Date of publication of this fulltext: 17 Mar 2020 11:33
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Item typeArticle
Journal or Publication TitleElectronic Markets
Publisher:SPRINGER HEIDELBERG
Place of Publication:HEIDELBERG
Volume:26
Number of Issue or Book Chapter:3
Page Range:pp. 269-290
Date2016
InstitutionsBusiness, Economics and Information Systems > Institut für Wirtschaftsinformatik
Identification Number
ValueType
10.1007/s12525-016-0225-2DOI
KeywordsONLINE BRAND COMMUNITIES; VIRTUAL WORLDS; PURCHASE BEHAVIOR; RECOMMENDATION AGENTS; INFORMATION-SYSTEMS; PRIVACY DISCLOSURE; MARKETING-STRATEGY; ELECTRONIC MARKETS; PREDICTING USERS; WEB 2.0; Social commerce; Electronic commerce; Social media; Literature review
Dewey Decimal Classification300 Social sciences > 330 Economics
StatusPublished
RefereedYes, this version has been refereed
Created at the University of RegensburgYes
Item ID42590

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