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Product development capabilities: exploring mediating moderating links between international Product adaption and industrial manufacturers' business performance
Helm, Roland, Bauer, Katharina, Krinner, Stephanie and Raabe, Katharina (2020) Product development capabilities: exploring mediating moderating links between international Product adaption and industrial manufacturers' business performance. International Journal of Innovation Management, pp. 2050084-2050121.Date of publication of this fulltext: 24 Mar 2020 09:15
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| Item type | Article | ||||
| Journal or Publication Title | International Journal of Innovation Management | ||||
| Publisher: | World Scientific Publishing Europe Ltd | ||||
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| Page Range: | pp. 2050084-2050121 | ||||
| Date | February 2020 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Keywords | International marketing mix strategy; marketing capabilities; product development capability; international product adaptation; business performance; industrial goods marketing; sales integration; information processing | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 43029 |
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