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Relevance of Aggregation Level and Heterogeneity in Sales Response Models
Hruschka, Harald (2003) Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 386, Working Paper.Date of publication of this fulltext: 05 Aug 2009 13:47
Monograph
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| Item type | Monograph (Working Paper) |
| Journal or Publication Title | Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft |
| Series of the University of Regensburg: | Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft |
|---|---|
| Volume: | 386 |
| Date | 2003 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | No, this document will not be refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 4503 |
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