Very short fluorescence lifetimes evidence ultrafast deactivation of photoexcited molecules. To unveil the underlying mechanism for two compounds exhibiting (sub)picosecond emission dynamics, we combine femtosecond fluorescence upconversion with high pressure liquid-phase spectroscopy. For the triazene berenil, the absence of a pressure dependence corroborates a bicycle-pedal motion as deactivating process. In the thiacyanine NK88 which may undergo
a bi-phasic deactivation, our results suggest that kilobar pressures lead to a modification of the excited-state potential energy surface, thereby changing the branching ratio of two competing pathways and opening a possibility to steer the product distribution of the photoreaction.