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Analyzing joint brand purchases by conditional restricted Boltzmann machines

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Hruschka, Harald
License: Creative Commons Attribution 4.0
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Date of publication of this fulltext: 15 Jun 2021 05:11


We introduce the conditional restricted Boltzmann machine as method to analyze brand-level market basket data of individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as independent variables. To our knowledge this is the first study comparing the conditional restricted Boltzmann machine to homogeneous and heterogeneous ...


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