Analyzing joint brand purchases by conditional restricted Boltzmann machines

URN to cite this document:: urn:nbn:de:bvb:355-epub-459916
DOI to cite this document:: 10.5283/epub.45991

Hruschka, Harald

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Date of publication of this fulltext: 15 Jun 2021 05:11

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Abstract

We introduce the conditional restricted Boltzmann machine as method to analyze brand-level market basket data of individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as independent variables. To our knowledge this is the first study comparing the conditional restricted Boltzmann machine to homogeneous and heterogeneous ...