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The Effect of Nudges and Boosts on Browsing Privacy in a Naturalistic Environment

Ortloff, Anna-Marie ; Zimmerman, Steven ; Elsweiler, David ; Henze, Niels

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During everyday web browsing and search users reveal many pieces of private information to third parties. Even though people report being concerned about their privacy online, they often do not take steps to protect it. This is known as the 'privacy paradox' in the literature. In this work we study two well-known strategies based on theories from the behavioral sciences, nudging and boosting, ...


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