Go to content
UR Home

Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool

Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas


The increasing importance of online distribution channels is paralleled by a rising interest in gaining insights into the customer journey to online purchases. In this paper we propose an easy-to-implement two-step procedure that enables online marketing managers to disentangle the complex interrelationships hidden behind observed Internet browsing behavior across websites. Utilizing the ...


Owner only: item control page
  1. Homepage UR

University Library

Publication Server


Publishing: oa@ur.de
0941 943 -4239 or -69394

Dissertations: dissertationen@ur.de
0941 943 -3904

Research data: datahub@ur.de
0941 943 -5707

Contact persons