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Linking the types of market knowledge sourcing with sensing capability and revenue growth: Evidence from industrial firms

Endres, Herbert ; Helm, Roland ; Dowling, Michael



Abstract

In today's fast-changing digital world, it is more important than ever before to understand the drivers of a firm's continuous change and renewal. Although concepts such as dynamic capabilities help to address this challenge, managerial instructions for achieving a sustainable competitiveness do not often reach beyond the surface. Therefore some researchers suggest investigating the sensing ...

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