| Item type: | Article |
|---|---|
| Journal or Publication Title: | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf |
| Publisher: | Verl.-Gruppe Handelsblatt |
| Volume: | 57 |
| Page Range: | pp. 53-78 |
| Date: | 2005 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 5137 |
Metadata last modified: 24 May 2018 10:10
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