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“Mhm...” – Conversational Strategies For Product Search Assistants

Papenmeier, Andrea ; Frummet, Alexander ; Kern, Dagmar




Zusammenfassung

Online retail has become a popular alternative to in-store shopping. However, unlike in traditional stores, users of online shops need to find the right product on their own without support from expert salespersons. Conversational search could provide a means to compensate for the shortcomings of traditional product search engines. To establish design guidelines for such virtual product search ...

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