Investigating the Influence of Featured Snippets on User Attitudes

DOI to cite this document:: 10.5283/epub.53516

Bink, Markus ; Schwarz, Sebastian ; Draws, Tim ; Elsweiler, David

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Date of publication of this fulltext: 11 Jan 2023 07:38

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Abstract

Featured snippets that attempt to satisfy users’ information needs directly on top of the first search engine results page (SERP) have been shown to strongly impact users’ post-search attitudes and beliefs. In the context of debated but scientifically answerable topics, recent research has demonstrated that users tend to trust featured snippets to such an extent that they may reverse their ...