| Item type: | Article |
|---|---|
| Journal or Publication Title: | Zeitschrift für Betriebswirtschaft |
| Publisher: | Gabler/GWV-Fachverlag |
| Volume: | 74 |
| Number of Issue or Book Chapter: | 6 |
| Page Range: | pp. 611-635 |
| Date: | 2004 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 5367 |
Metadata last modified: 24 May 2018 10:10
Owner only: item control page
More literature (via CORE)
More literature (via CORE)