![[img]](https://epub.uni-regensburg.de/style/images/fileicons/application_pdf.png) | PDF (526kB) - Nur für Mitarbeiter des Archivs |
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.5373
Zusammenfassung
The multinomial logit model is frequently used in marketing research to explain consumers’ brand choice decisions. In almost all applications of this model, the parameters of the consumers’ utility function are assumed to be constant across time. In contrast to this assumption, both marketing theory and statements from marketing practitioners suggest the possibility of short-term fluctuations and ...
Nur für Besitzer und Autoren: Kontrollseite des Eintrags
Downloadstatistik