„Sprichwort ist geil“: Sprichwörter in Werbung, Werbung in Sprichwörtern
Book section
Šichová, Kateřina (2024) „Sprichwort ist geil“: Sprichwörter in Werbung, Werbung in Sprichwörtern. In: Babič, Saša and Carson Williams, Fionnuala and Grandl, Christian and Litovkina, Anna T., (eds.) Standing on the Shoulders of Giants. A Festschrift in honour of Wolfgang Mieder on the occasion of his 80th birthday. Proverbium Online Supplement Series, 3. Faculty of Humanities and Social Sciences, University of Osijek, pp. 311-332. ISBN 978-953-314-216-6.Alternative links to fulltext
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Details
| Item type | Book section |
| ISBN | 978-953-314-216-6 |
| Title of Book | Standing on the Shoulders of Giants. A Festschrift in honour of Wolfgang Mieder on the occasion of his 80th birthday |
| Publisher | Faculty of Humanities and Social Sciences |
| Place of Publication | University of Osijek |
| Other Series | Proverbium Online Supplement Series |
| Volume | 3 |
| Page Range | pp. 311-332 |
| Date | 2024 |
| Date of publication | 08 May 2024 09:40 |
| Institutions | Languages and Literatures > Wissenschaftliche Einrichtung Bohemicum Regensburg-Passau |
| Keywords | Phraseologie, Slogan, sprachliche Muster, Sprichwort, Werbesprache, Werbung |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics 400 Language > 400 Language, Linguistics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Yes |
| Item ID | 58184 |
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