Relevance of functional flexibility for heterogeneous sales response models
Article
Hruschka, Harald (2006) Relevance of functional flexibility for heterogeneous sales response models. European Journal of Operational Research 174 (2), pp. 1009-1020.Alternative links to fulltext
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Details
| Item type | Article | ||||
| Journal or Publication Title | European Journal of Operational Research | ||||
| Publisher | ELSEVIER SCIENCE BV | ||||
| Place of Publication | AMSTERDAM | ||||
| Volume | 174 | ||||
| Number of Issue or Book Chapter | 2 | ||||
| Page Range | pp. 1009-1020 | ||||
| Date | 2006 | ||||
| Date of publication | 19 Dec 2024 14:32 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
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| Keywords | CHAIN MONTE-CARLO; CONSTRAINED PARAMETER; FEEDFORWARD NETWORKS; ECONOMETRIC-MODELS; PRICE; ELASTICITIES; REGRESSION; sales response; hierarchical Bayes; multilayer perceptron; neural networks; marketing | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 69733 |
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