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The strategic management of open-ended property funds

Bone-Winkel, Stephan



Abstract

German open-ended property fund shows that a strategic management of property investment is indispensable. Suggests that it is possible and fruitful to adapt the instruments for strategic management used by industrial companies to fit the needs of property companies (such as the five-forces model and the value chain developed by Porter, the strategic portfolio analysis developed by McKinsey, ...

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