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Towards a Lightweight and Privacy-Friendly Architecture for Online Advertising
Wittig, Maximilian und Kesdogan, Dogan (2025) Towards a Lightweight and Privacy-Friendly Architecture for Online Advertising. In: ICT Systems Security and Privacy Protection, 40th IFIP International Conference, May 21–23, 2025, Maribor, Slovenia.Veröffentlichungsdatum dieses Volltextes: 10 Jun 2025 07:35
Konferenz- oder Workshop-Beitrag
DOI zum Zitieren dieses Dokuments: 10.5283/epub.76735
Zusammenfassung
This paper presents a privacy-enhancing protocol for digital advertising that uses temporary pseudonyms to safeguard users' behavioral profiles from pervasive online tracking. By integrating well-established anonymity techniques such as Tor and blind signature, the protocol generates robust, verifiable online identities that enhance security against ad fraud while ensuring personal data remains ...
This paper presents a privacy-enhancing protocol for digital advertising that uses temporary pseudonyms to safeguard users' behavioral profiles from pervasive online tracking. By integrating well-established anonymity techniques such as Tor and blind signature, the protocol generates robust, verifiable online identities that enhance security against ad fraud while ensuring personal data remains unlinkable to individuals. For behavioral targeting, the ad ecosystem is limited to ephemeral profile data. A key advantage of this privacy-friendly approach is its seamless integration with the existing advertising pipeline, fulfilling industry needs for retargeting and ad attribution, while maintaining low computational complexity on the user side.
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Details
| Dokumentenart | Konferenz- oder Workshop-Beitrag (Nicht ausgewählt) | ||||
| ISBN | 978-3-031-92885-7, 978-3-031-92888-8, 978-3-031-92886-4 | ||||
| Buchtitel: | ICT Systems Security and Privacy Protection, 40th IFIP International Conference, SEC 2025, Proceedings, Part II | ||||
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| Verlag: | Springer | ||||
| Ort der Veröffentlichung: | Cham | ||||
| Sonstige Reihe: | IFIP Advances in Information and Communication Technology (IFIPAICT) | ||||
| Band: | 746 | ||||
| Seitenbereich: | S. 18-33 | ||||
| Datum | Mai 2025 | ||||
| Institutionen | Wirtschaftswissenschaften > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik IV (Prof. Dr. Doğan Kesdoğan) Informatik und Data Science > Fachbereich Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik IV (Prof. Dr. Doğan Kesdoğan) | ||||
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| Stichwörter / Keywords | Online targeting, Identity management, Anonymity, Privacy | ||||
| Dewey-Dezimal-Klassifikation | 000 Informatik, Informationswissenschaft, allgemeine Werke > 004 Informatik | ||||
| Status | Veröffentlicht | ||||
| Begutachtet | Ja, diese Version wurde begutachtet | ||||
| An der Universität Regensburg entstanden | Ja | ||||
| URN der UB Regensburg | urn:nbn:de:bvb:355-epub-767357 | ||||
| Dokumenten-ID | 76735 |
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