Publikationen von 0000-0002-8656-4397
(ORCID: 0000-0002-8656-4397)

Endres, Herbert , Auburger, Julia und Helm, Roland (2024) Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities. Industrial Marketing Management 117, S. 371-385.

Söllner, Stefan, Helm, Roland , Klee, Patrick und Endres, Herbert (2024) Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies. Industrial Marketing Management 117, S. 288-303.

Endres, Herbert , Helm, Roland, Schmitz, Christian und Hofstetter, Christine (2022) Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations. Journal of Product Innovation Management 40 (1), S. 120-136.

Endres, Herbert , Huesig, Stefan und Pesch, Robin (2021) Digital innovation management for entrepreneurial ecosystems: services and functionalities as drivers of innovation management software adoption. Review of Managerial Science 16 (1), S. 135-156.