Entries of Niraj, Rakesh on the publication server
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2019
Mark, Tanya, Bulla, Jan, Niraj, Rakesh, Bulla, Ingo and Schwarzwäller, Wolfgang
(2019)
Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer.
International Journal of Research in Marketing 36 (4), pp. 528-541.
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