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American commute travel behavior and the possibility of modal split management by private enterprises. Theoretical foundation, methodological approaches, empirical research, and transportation demand management development in Columbus, Ohio

URN to cite this document: urn:nbn:de:bvb:355-opus-13549

Carr, Kerstin (2009) American commute travel behavior and the possibility of modal split management by private enterprises. Theoretical foundation, methodological approaches, empirical research, and transportation demand management development in Columbus, Ohio. PhD, Universität Regensburg

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Abstract (English)

Air quality and traffic congestion are two pressing problems faced by many urban areas due to the growing number of cars on our roadways. The high percentage of Single Occupancy Vehicles, especially in the United States, amplifies these issues. While efforts have been made to reduce solo driving, they have only proven to be marginally effective. The thesis presents a case study of employer-based research in Columbus, Ohio, to better understand the factors that influence people�s choice to drive alone. The study is applied as exploratory research within a rather qualitative approach to demonstrate the usefulness of multivariate analysis for Transportation Demand Management research. The primary goal was to determine the variables that have the greatest effect on travel behavior and allow for target group segmentation. Utilizing the study�s results as well as research conducted by others, marketing strategies for (downtown) employers were developed.

Translation of the abstract (German)

Luftverschmutzung und Verkehrsstaus stellen in vielen Städten aufgrund der wachsenden Anzahl an Autos zwei drängende Probleme dar. Der hohe Anteil an Alleinfahrern verschärft diese Probleme, und Maßnahmen zur Reduzierung dieses Trends waren bislang kaum erfolgreich. Die Arbeit stellt eine Fallstudie zur arbeitnehmerbezogenen Forschung in Columbus, Ohio, dar. Das Ziel der Studie war es ein besseres Verständnis für die Faktoren, die die Verkehrsmittelwahl beeinflussen, zu gewinnen. Die Forschung ist explorativ innerhalb eines eher qualitativen Ansatzes angewandt, um den Nutzen von multivariaten Analysemethoden für das Mobilitätsmanagement zu demonstrieren. Das vorrangige Ziel war die Erforschung der Variablen, die den größten Einfluss auf das Verkehrsverhalten ausüben und zur Bestimmung von Zielgruppen dienen können. Mit Hilfe der Ergebnisse dieser und anderer Studien wurden Marketingstrategien für (innenstadtnahe) Arbeitgeber entwickelt.

Item Type:Thesis of the University of Regensburg (PhD)
Referee:Prof. Dr. Kurt Klein
Date of exam:02 February 2009
Institutions: Business, Economics and Information Systems > IRE|BS > Wirtschaftsgeographie und Professur für Handelsimmobilien (Prof. Dr. Kurt Klein)
Philosophy, Art, and Society > Institut für Geographie > Wirtschaftsgeographie und Professur für Handelsimmobilien (Prof. Dr. Kurt Klein)
Keywords:Mobilität , Pendelverkehr , Verkehrsverhalten , Conjoint Measurement , Verkehrsmittelwahl , USA , Mobilitätsmanagement , transportation demand management , travel behavior , conjoint analysis , modal split , employer-based research
Subjects:300 Social sciences > 380 Commerce, communications, transport
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner:Universitätsbibliothek Regensburg
Deposited On:18 Jan 2010 15:10
Last Modified:21 Jul 2011 00:17
Item ID:12338
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