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Markentreue und Kaufintervalle bei langlebigen Konsumgütern

Gierl, H. and Helm, Roland and Stumpp, S. (2002) Markentreue und Kaufintervalle bei langlebigen Konsumgütern. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: ZfbF = Schmalenbach business review 54 (5), pp. 215-232.

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Abstract

Customer satisfaction, loyalty, variety seeking, and approval motives are often analyzed in consumer research. In this article the authors examine the relationships between these concepts. In the area of consumer durables variety seeking and the need for social recognition can be satisfied either by brand switching or by an early product replacement. The authors also try to identify variables ...

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Item Type:Article
Date:2002
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Classification:
NotationType
M31Journal of Economics Literature Classification
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:16 Nov 2010 09:46
Last Modified:15 Jul 2011 10:26
Item ID:18054
Owner Only: item control page
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