Startseite UB

Measuring customer preferences in new product development: comparing compositional and decompositional methods

Helm, Roland and Scholl, A. and Manthey, L. and Steiner, M. (2004) Measuring customer preferences in new product development: comparing compositional and decompositional methods. International Journal of Product Development (IJPD) 1 (1), pp. 12-29.

Full text not available from this repository.


Abstract

Preference measurement is important in the early stages of new product development. Conjoint analysis (CA) and analytic hierarchy process (AHP) are common methods for measuring preferences with CA dominating marketing research and practice. These methods mainly differ with respect to their basic conception: AHP is a compositional method whereas CA is designed in a decompositional manner. This ...

plus


Export bibliographical data

Item Type:Article
Date:2004
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Keywords:customer preference measurement, conjoint analysis, CA, analytic hierarchy process, AHP, applicability, validity, paired-comparison, dominance test, new product development, NPD
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:17 Nov 2010 09:40
Last Modified:15 Jul 2011 10:26
Item ID:18068
Owner Only: item control page
  1. University

University Library

Publication Server

Contact person
Gernot Deinzer

Telefon 0941 943-2759
Contact