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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

Scholl, A. and Manthey, L. and Helm, Roland and Steiner, M. (2005) Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison. European Journal of Operational Research 164 (3), pp. 760-777.

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Abstract

We consider the multiattribute design problem (MADP) which contains a considerable number of alternatives, resulting from the combination of a limited number of discrete levels of several quantitative and/or qualitative attributes. In order to solve such problems, the preferences of individual decision makers have to be measured. Though a considerable number of methods is available from different ...

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Item Type:Article
Date:2005
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Identification Number:
ValueType
:10.1016/j.ejor.2004.01.026DOI
Keywords:Decision analysis; Marketing; Multiple criteria analysis; Utility theory; Preference measurement
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:17 Nov 2010 09:34
Last Modified:15 Jul 2011 10:27
Item ID:18075
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