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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories

Helm, Roland and Landschulze, Sebastian (2009) Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories. Review of managerial science 3 (1), pp. 41-73.

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Abstract

Research of the last decades focused on answering several questions in view of optimum stimulation theory. Which variables do influence general explorative tendencies such as risk taking, variety seeking, or curiosity-motivated behaviour and how do the general explorative tendencies effect the willingness to choose new or familiar products on a repurchase occasion? The approach of this research ...

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Item Type:Article
Date:2009
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Identification Number:
ValueType
10.1007/s11846-009-0024-7DOI
Classification:
NotationType
M13Journal of Economics Literature Classification
Keywords:Optimal stimulation theory - Consumer behaviour - Exploratory consumer behaviour - Adoption - New products
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Owner: Ingrid Mittermeier
Deposited On:18 Nov 2010 10:13
Last Modified:15 Jul 2011 10:26
Item ID:18084
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