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Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison

Helm, Roland and Manthey, L. and Scholl, A. and Steiner, M. (2003) Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison. In: Leopold-Wildburger, Ulrike and Rendl, F. and Wäscher, G., (eds.) Selected papers of the International Conference on Operations Research; Klagenfurt, September 2 - 5, 2002. Springer, Berlin, pp. 517-524. ISBN 3-540-00387-8.

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Item type:Book section
Date:2003
Additional Information (public):BVB-Zusatzinformationen: Operations research proceedings
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Deposited on:25 Nov 2010 09:01
Last modified:15 Jul 2011 10:27
Item ID:18398
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