Deutsch
Hruschka, Harald (2006) Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Marketing - JRM, pp. 94-102.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Petra Gürster |
| Deposited On: | 26 Jun 2007 |
| Last Modified: | 05 Aug 2009 15:36 |
| Item ID: | 2091 |
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