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Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models

Hruschka, Harald (2006) Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Marketing - JRM, pp. 94-102.

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Item Type:Article
Date:2006
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Petra Gürster
Deposited On:26 Jun 2007
Last Modified:05 Aug 2009 13:36
Item ID:2091
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