Deutsch
Helm, Roland and Scheunert, U. and Landschulze, S. (2012) Was wissen wir zum (Konsumenten-) Verhalten von Senioren? - Eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing. DBW - Die Betriebswirtschaft 72. Jg (5/12), pp. 427-446.
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| Item Type: | Article |
|---|---|
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Subjects: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Owner: | Ingrid Mittermeier |
| Deposited On: | 20 Sep 2012 08:14 |
| Last Modified: | 17 Oct 2012 12:22 |
| Item ID: | 25922 |
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