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Helm, Roland and Höser, H. (1995) The need for economic and pre-economic marketing controlling. Marketing Intelligence & Planning 13 (4), pp. 10-15. Fulltext not available.


Gierl, H. and Helm, Roland and Böhme, A. and Höser, H. and Oetzel, U. and Stich, A. (1995) Marketing Arbeitsbuch: für die Prüfungsvorbereitung. 2. Aufl. Uni-Taschenbücher, 1801. G. Fischer, Stuttgart. ISBN 3-8252-1801-5. Fulltext not available.

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