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Publications by Kraft, P.

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Jump to: 2012
Number of items: 2.


Helm, Roland and Dowling, Michael and Kraft, P. (2012) International orientation, marketing mix, and the performance of international German "Mittelstand" companies. International Journal of Business and Globalization Vol. 8 (No. 3), pp. 293-315. Fulltext not available.

Helm, Roland and Dowling, Michael and Fanchen, M. and Kraft, P. (2012) Internationalization Strategies of Multinationals in Germany and the People's Republic of China - A Comparison. International journal of business and globalisation : IJBG Vol. 8 (No. 2), pp. 171-186. Fulltext not available.

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