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Helm, Roland and Dichtl, Erwin (2002) Marketing. In: Bea, Franz X. and Dichtl, Erwin and Schweitzer, M., (eds.) Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozeß. 8. Aufl. Uni-Taschenbücher, 1083. Lucius & Lucius, Stuttgart, pp. 213-286. ISBN 3-8282-0217-9.

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Item type:Book section
Date:2002
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Item ID:18394

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