Marketing
Helm, Roland (2006) Marketing. In: Bea, Franz X. and Dichtl, Erwin and Schweitzer, M., (eds.) Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozess. 9. Aufl. Uni-Taschenbücher, 1083. Lucius & Lucius, Stuttgart, pp. 253-335. ISBN 3-8252-1083-9.Date of publication of this fulltext: 25 Nov 2010 08:33
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| Item type | Book section |
| ISBN | 3-8252-1083-9 |
| Title of Book: | Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozess. 9. Aufl. |
|---|---|
| Publisher: | Lucius & Lucius |
| Place of Publication: | Stuttgart |
| Other Series: | Uni-Taschenbücher |
| Volume: | 1083 |
| Page Range: | pp. 253-335 |
| Date | 2006 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 18404 |
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