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Marketing. 7. Aufl.

Böcker, F. and Helm, Roland (2003) Marketing. 7. Aufl. Uni-Taschenbücher, 919. Lucius & Lucius, Stuttgart. ISBN 3-8282-0258-6 (Lucius & Lucius), 3-8252-0919-9 (UTB).

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Item type:Book
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Created at the University of Regensburg:Unknown
Item ID:18436

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