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- URN to cite this document:
- urn:nbn:de:bvb:355-epub-205809
- DOI to cite this document:
- 10.5283/epub.20580
Alternative links to fulltext:Repec
Abstract
Based on market basket data, multicategory purchase incidence models analyze demand interdependencies between product categories. We propose a finite mixture multivariate logit model to derive segment-specific intercategory effects of market basket purchase. Under the assumption that only a fraction of intercategory effects are significant, we exclude irrelevant effects by variable selection. ...
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