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A Model of Heterogeneous Multicategory Choice for Market Basket Analysis

URN to cite this document:
urn:nbn:de:bvb:355-epub-205809
DOI to cite this document:
10.5283/epub.20580
Dippold, Katrin ; Hruschka, Harald
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Date of publication of this fulltext: 19 Apr 2011 11:40


Abstract

Based on market basket data, multicategory purchase incidence models analyze demand interdependencies between product categories. We propose a finite mixture multivariate logit model to derive segment-specific intercategory effects of market basket purchase. Under the assumption that only a fraction of intercategory effects are significant, we exclude irrelevant effects by variable selection. ...

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