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A Strategy Modelling Technique for Financial Services

URN to cite this document:
Heinrich, Bernd ; Winter, Robert
Date of publication of this fulltext: 28 Mar 2012 15:16


Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis ...


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