Heinrich, Bernd and Winter, Robert (2004) A Strategy Modelling Technique for Financial Services. In: 12th European Conference of Information Systems (ECIS), 2004, Turku School of Economics and Business Administration.
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Abstract
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis ...
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| Item type: | Conference or workshop item (Paper) |
|---|---|
| Date: | 2004 |
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich) |
| Keywords: | Strategic Planning, Financial Services, Conceptual Modelling, Business Engineering |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 23635 |
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