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A Strategy Modelling Technique for Financial Services

Heinrich, Bernd and Winter, Robert (2004) A Strategy Modelling Technique for Financial Services. In: 12th European Conference of Information Systems (ECIS), 2004, Turku School of Economics and Business Administration.

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Date of publication of this fulltext: 28 Mar 2012 15:16


Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis ...


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Item type:Conference or workshop item (Paper)
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:Strategic Planning, Financial Services, Conceptual Modelling, Business Engineering
Dewey Decimal Classification:300 Social sciences > 330 Economics
Created at the University of Regensburg:Unknown
Item ID:23635
Owner only: item control page


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