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Analyzing Data Quality Investments in CRM - A Model-based Approach

Heinrich, Bernd and Helfert, Markus (2003) Analyzing Data Quality Investments in CRM - A Model-based Approach. In: 8th International Conference on Informations Quality (ICIQ), 2003, Massachusetts Institut of Technology.

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Date of publication of this fulltext: 13 Apr 2012 08:13


Known as Customer Relationship Management (CRM) in recent years a concept for business that focuses customers is often discussed in research and practice. After initially extraordinary expectations, numerous CRM projects fail. Thereby as one of the major reasons an overestimated and poor data quality is very frequently mentioned. Many authors assume a positive correlation between data quality and ...


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Item type:Conference or workshop item (Paper)
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:Data Quality, Data Quality Effects, Customer Relationships, Customer Relationship Management
Dewey Decimal Classification:300 Social sciences > 330 Economics
Created at the University of Regensburg:Unknown
Item ID:23811
Owner only: item control page


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