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Marktsegmentierung: Kategoriale Regression vs. Kontrastgruppenanalyse (Automatic Interaction Detector)

Hamerle, Alfred (1983) Marktsegmentierung: Kategoriale Regression vs. Kontrastgruppenanalyse (Automatic Interaction Detector). Marketing : ZFP 5, pp. 253-261.

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Date of publication of this fulltext: 11 Jan 2013 07:22

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Item type:Article
Date:1983
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Entpflichtete oder im Ruhestand befindliche Professoren > Lehrstuhl für Statistik (Prof. Dr. Alfred Hamerle)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Item ID:27231
Owner only: item control page

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