“A brave new (digital) world”? – Effects of in-house social media on HRM - University of Regensburg Publication Server

URN to cite this document:: urn:nbn:de:bvb:355-epub-272323
DOI to cite this document:: 10.5283/epub.27232

Hauptmann, Stefan ; Steger, Thomas

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Date of publication of this fulltext: 11 Jan 2013 06:33

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Abstract

Social media offer many opportunities for organizations but present, at the same time, many challenges, too. Particular attention must be paid to the new patterns of behavior emerging in organizations. We argue that these patterns derive both from the technical characteristics of the virtual environment and also from specific social structural conditions currently emerging. By referring to two ...