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Online Social Networks - Neuer Vertriebskanal zur kundenindividuellen Ansprache für Finanzdienstleister ?

Heinrich, Bernd and Thalmair, Andreas (2013) Online Social Networks - Neuer Vertriebskanal zur kundenindividuellen Ansprache für Finanzdienstleister ? BIT: Banking and Information Technology 14 (2/2013), pp. 49-63.

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Date of publication of this fulltext: 06 Nov 2013 09:38

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Item type:Article
Date:October 2013
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:28974
Owner only: item control page

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