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The stories metaphors tell: metaphors as a tool to decipher tacit aspects in narratives

Steger, Thomas


Metaphors are often unconscious and taken-for-granted parts of our daily life and common communication. This article deals with the explorative and descriptive aspects of metaphors used in organizational settings. I introduce a three-step metaphor analysis including several particular tools that focus on the specific metaphor meaning. Two case studies of East German managers' narratives will ...


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