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Yield management e risultati aziendali nelle imprese dell’ospitalità

URN to cite this document:
urn:nbn:de:bvb:355-epub-300484
Modica, Patrizia ; Landis, Cristina ; Pavan, Aldo
Date of publication of this fulltext: 04 Jun 2014 09:06


Abstract

This study considers the managerial method of yield management or revenue management and its effectiveness in the context of the hospitality industry. Yield management maximizes revenues or profits selling hotel rooms, restaurant seats, conference spaces, etc., through the management of price, time, demand and capacity. The potential of yield management in improving performance is evaluated ...

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