Yield management e risultati aziendali nelle imprese dell’ospitalità

URN to cite this document:: urn:nbn:de:bvb:355-epub-300484
DOI to cite this document:: 10.5283/epub.30048

Modica, Patrizia ; Landis, Cristina ; Pavan, Aldo

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Item type:	Article
Journal or Publication Title:	Economia aziendale online
Publisher:	Pavia University Press
Volume:	2
Number of Issue or Book Chapter:	1
Page Range:	pp. 57-64
Date:	2011
Institutions:	Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Financial Accounting and Auditing (Prof. Dr. Axel Haller)
Keywords:	yield management, imprese dell’ospitalità, politiche di prezzo, redditività aziendale
Dewey Decimal Classification:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	No
Item ID:	30048

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Abstract

This study considers the managerial method of yield management or revenue management and its effectiveness in the context of the hospitality industry. Yield management maximizes revenues or profits selling hotel rooms, restaurant seats, conference spaces, etc., through the management of price, time, demand and capacity. The potential of yield management in improving performance is evaluated ...

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