Look Before You Leap: Improving the Users’ Ability to Detect Fraud in Electronic Marketplaces

URN to cite this document:: urn:nbn:de:bvb:355-epub-337667
DOI to cite this document:: 10.5283/epub.33766

Sänger, Johannes ; Hänsch, Norman ; Glass, Brian ; Benenson, Zinaida ; Landwirth, Robert ; Sasse, M. Angela

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Date of publication of this fulltext: 20 May 2016 07:55

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Abstract

Reputation systems in current electronic marketplaces can easily be manipulated by malicious sellers in order to appear more reputable than appropriate. We conducted a controlled experiment with 40 UK and 41 German participants on their ability to detect malicious behavior by means of an eBay-like feedback profile versus a novel interface involving an interactive visualization of reputation data. ...